Burger King cambia de imagen luego de 20 años

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"Hemos estado haciendo mucho en términos de calidad y experiencia de los alimentos", dijo Fernando Machado, director de marketing global de Restaurant Brands International, propietario de Burger King. "Sentimos que actualizar nuestra identidad visual ayudaría a señalar a nuestros consumidores que ésta es una marca que está evolucionando".

Este cambio se lleva después de casi 20 años, e incluye un nuevo logotipo con una fuente redondeada que refleja la forma de sus hamburguesas y otros elementos del menú.